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Oakley Sunglasses
Oakley is an eyewear company that is
specifically known for their high-end
sunglasses and ski goggles. Oakley also has
a line of watches, clothing, bags,
backpacks, shoes, prescription glasses and
many other accessories. The Oakley company
is located at the Foothill Ranch in
California.
Oakley's very distinctive 'O' logo is marked
on both sides of their glasses and
sunglasses. They also have a cool looking
skull logo on some of their accessories and
clothing. The design of both their products
and their “brick and mortar” stores are a
clever meld of organic and mechanical forms.
The futuristic, spaceship looking outlet
stores use very heavily tooled mechanical
looking designs, having rivets and thick
metal hoses incorporated into the design and
very obviously having the store's light
fixtures connected to a huge overhead pipe.
Like a lot of other high profile high priced
brand name items, Oakley's sunglasses are
counterfeited and sold as the real McCoy.
Counterfeit Oakleys are often referred to as
"Foakleys" a combination of the words faux
and Oakleys or known as "Joke-leys."
Counterfeit Oakleys are also called Oakeys.
This name became common because of frequent
misspellings of "Oakley," written on the
bridge. Sometimes the misspelling is on real
Oakleys and more commonly on the fake ones.
Oakley's chairman is Jim Jannard, who owns
around 68% of the shares and he named his
company after his English setter Oakley.
Jim Jannard started Oakley back in 1975, by
selling what he called 'The Oakley Grip' out
of the trunk of his car at motocross events.
They were different from any other grips
motocross riders had seen at the time.
Although the grips were very successful with
the motocross circuit, they were hidden in
the palms of motocross riders as they
competed, and this kept them from getting
the exposure they needed. Then in 1980 Jim
released a pair of motocross goggles called
the O-Frame. These goggles had the 'Oakley'
logo on the strap, and now people watching
the motocross races could recognize the
brand. In 1984, Oakley introduced a pair of
sunglasses in the same shape as the O-frame
and dubbed them Factory Pilot, the
difference was that the Factory Pilots were
made of plastic. They even had removable
lenses, and were made popular by Tour de
France winner Greg LeMond and several other
professional cyclists. Before long Oakley
introduced several new models of sunglasses,
including the Blades, Razor Blades,
Frogskins, and the Mumbos, which became the
M-Frame series of glasses. The Oakley
Corporation also owns Dragon and Fox
Motorsports. In 2006, the Oakley Corp.
bought the Oliver Peoples group, one of the
leading makers of high-end fashion eyewear.
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