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Nike Sunglasses
Nike, Inc. also known as Nike, is a major
American designer and supplier of athletic
shoes, fashionable apparel and sports
equipment. The Nike Company’s was named
after a Greek goddess called Nike…pronounced
ny-kee. Nike has several different brands of
shoes and apparel like Nike Golf, Nike Pro,
Air Jordan, etc. and several subsidiary
companies that include Bauer, Hurley
International, Converse and many others.
Nike is the largest sportswear
designer/supplier in the world today.
Nike has a huge variety of sports equipment
availble on the market. The very first
products Nike marketed were basketball and
running shoes. Nike eventually expanded
their product line to include jerseys for
many different sports including football,
baseball, tennis, soccer, cricket, and many
other types of sports. The most recent
additions to their line are the Nike 6.0 and
Nike SB shoes, designed for skateboarding
enthusiasts who durability with the great
Nike style.
Nike recently introduced a line of
accessories to go with the sports apparel,
namely the new line of Nike sunglasses. Nike
markets its products to try to appeal to the
youthful and more materialistic crowd. Nike
is marketed as a premium performance brand.
But Nike also makes shoes and apparel and
the sunglasses for discount stores like
Wal-Mart under the Starter and other name
brands.
Nike has more than 500 factories around the
world and they have offices located in 45
different countries outside the United
States. Most of Nike’s factories are located
in Asia and includes the countries of China,
Taiwan, India, Turkey, Thailand, Vietnam,
Pakistan, the Philippines, Malaysia, and
Korea. Nike is extremely reluctant to give
out information about the other companies
that Nike has contracts with. However, due
to some sever accusations of violating
certain labor practice laws that include
using slave labor, Nike has had to give up
information about its contract factories in
its Corporate Governance Report. Because
Nike designs and markets items for a wide
variety of sports, they now have competition
from every sports fashion brand now in
business. In the beginning Nike had no
competition because there was no single
sports brand, which could be in direct
competition with Nike’s line of sports
oriented gear until Reebok showed up on the
scene in the 1980s. Reebok now has contracts
with the National Football League and the
National Hockey League in the United States,
and was bought by Adidas in 2006.
Along with the new line of sunglasses Nike
also has watches, headbands, keychains, and
an assortment of other fashion accessories.
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